Rural Retro
Blast from the past.


Rural Retro is inspired by traditional eastern European embroidery and motifs, which have a big place in the collective consciousness of many different people.

What is the story behind your design?

My idea was to bring back these traditional elements in a simpler, modern shape, but keeping its essence easily recognizable to the general public. Behind the simple shapes lay hundreds of years of tradition which is close to people's hearts, and would definitely make them proud to look upon.

Is there a connection between your design and the Victorinox brand?

Not necessarily.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

I don't know if it shows up, but it's Romania.

Have you used any third-party material? Even if you've modified or combined it, please know that in this project no stock is accepted. See "mandatory requirements" (in the Brief) for details.