I wanted to create a design reflecting the joy of being alive
Your Swiss Army Knife 2016
I wanted to create a design reflecting the joy of being alive
Being a Swiss company, I left the Victorinox logo purposely in a neutral grey representing a politically neutral Switzerland - dreaming of a world where Joie de Vivre, the Pursued of Happiness and Human Rights are highest order - imagine war . . . . and no one will show up !
I grew up in Germany but live and work in the US or the past 20 years
The design and all elements are created by myself