The Lady Bug
1/5

Solution

A design inspired by Bohemian style. In this case nature and bugs/butterflies.

What is the story behind your design?

I always love having a background story when creating for brands, so of course this one has it too :) I love how swiss knife transforms easily into so many tools, It reminded me of bugs & their transformation, so I created a character who transforms into this beautiful bug when in need. She is beautiful and powerful, all in one! And she's pocket small too :)

Is there a connection between your design and the Victorinox brand?

I believe nature themes are perfect for this brief, plus bugs are very trendy now as is Boho style, so trends are good to keep in mind when designing. And since I fit the demographics meaning I make the target group, I've created something that would make me buy Victorinox on an impulse!

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

Croatia

Have you used any third-party material? Even if you've modified or combined it, please know that in this project no stock is accepted. See "mandatory requirements" (in the Brief) for details.

No. The design is soley mine.

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