On the front side of the Victorinox, a fish swims up to catch one of the Victorinox Swiss Army pellets falling from the sky. On the back side of the Victorinox, a swiss alpine scene is revealed showing the sequential movement of the fish like a little short story: the fish, having eaten one of the Victorinox pellets turns red.
Your Swiss Army Knife 2016
What is the story behind your design?
Fly-fishing is a very popular activity in the alpine lakes in Switzerland, the home of Victorinox. This served as inspiration in my design.
Is there a connection between your design and the Victorinox brand?
Yes, the Swiss Alps scene, and the related fly-fishing as a very popular activity in the alpine lakes in Switzerland, the home of Victorinox. The fishermen love their Swiss Army knives. The Victorinox is an indispensable item in their tool box.
Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.
Germany, USA, Brazil.
Have you used any third-party material? Even if you've modified or combined it, please know that in this project no stock is accepted. See "mandatory requirements" (in the Brief) for details.
No, this is my own digital illustration.