The main message is the Swiss tradition; hard working people with a great work ethic and on the other hand the love and respect for nature and their cultural heritage.
What is the story behind your design?
The marmot Victor works at Victorinox packaging the knifes into present boxes. In the second scene Victor is enjoying in nature playing his favourite instrument; the alphorn.
Is there a connection between your design and the Victorinox brand?
The connection is always Switzerland in general through nature, the musical instrument and the marmot.
Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.
Have you used any third-party material? Even if you've modified or combined it, please know that in this project no stock is accepted. See "mandatory requirements" (in the Brief) for details.