Your Swiss Army Knife 2016

VictorinoxRead the BriefSee all IdeasCreatives
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CrossFit
We don't use machines, we build them
1/5

Solution

Graphic design inspired by Crossfit workout, here symbolized by an arm grabing the kettlebell. The roughness of the workout is achieved by sketchy style of hand drawing.

What is the story behind your design?

Just like last year I just knew I had to make the bike, this year I had this thoughts about Crossfit.

Is there a connection between your design and the Victorinox brand?

Both Victorinox and CrossFit are about getting better, about winning, yet the process may be hard. Hard yet joyful!!!

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

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Have you used any third-party material? Even if you've modified or combined it, please know that in this project no stock is accepted. See "mandatory requirements" (in the Brief) for details.

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