Camowoman ~ Pink is the New Red ~ Takes the colours of the Swiss flag and Victorinox and puts a new spin on them to celebrate 'The New Age Independent Woman' . Camoman ~ The Spirit of Tradition ~ The new age look for the men.
Camowoman and Camoman ~ 'The Classic Accessory'
I wanted to do a graphic design that was based upon the history of Victorinox, a design that would be fun and new age for a younger generation and also smart enough for all age groups. I instantly thought of camouflage pattern and I based the motifs on the Swiss map. I decided to do two colourways and draw on the phrase from the brief 'Pink is the New Red' to target the female market. Camowoman is for The New Age Woman; she is sporty, athletic, educated, confident and extremely motivated
Yes, The colours from the logo and it references the history of Victorinox - Swiss Army - with the camouflage design.
Sydney, Australia
Yes all my own work
