The Classic Accessory


Camowoman ~ Pink is the New Red ~ Takes the colours of the Swiss flag and Victorinox and puts a new spin on them to celebrate 'The New Age Independent Woman' . Camoman ~ The Spirit of Tradition ~ The new age look for the men.
Camowoman and Camoman ~ 'The Classic Accessory'

What is the story behind your design?

I wanted to do a graphic design that was based upon the history of Victorinox, a design that would be fun and new age for a younger generation and also smart enough for all age groups. I instantly thought of camouflage pattern and I based the motifs on the Swiss map. I decided to do two colourways and draw on the phrase from the brief 'Pink is the New Red' to target the female market. Camowoman is for The New Age Woman; she is sporty, athletic, educated, confident and extremely motivated

Is there a connection between your design and the Victorinox brand?

Yes, The colours from the logo and it references the history of Victorinox - Swiss Army - with the camouflage design.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

Sydney, Australia

Have you used any third-party material? Even if you've modified or combined it, please know that in this project no stock is accepted. See "mandatory requirements" (in the Brief) for details.

Yes all my own work

Other entries in this project