William Tell
Two charts for „Switzerland“ and „William Tell“, with a wink to the typical Switzerland cliché.
1/5

Solution

The theme „Switzerland“ is pointedly shown with a wink to the clichés "Matterhorn" and „William Tell“.

What is the story behind your design?

Matterhorn, the arrow and an appel do have a symbolic meaning for Switzerland, as well as the world knon knife, which is deeply connected to the beginning of mountaineering at the early 20th century. My designs adopt the style of the lithographies and poster art of this time.

Is there a connection between your design and the Victorinox brand?

The commonality of the brand Victorinox and this design is the reference to the past. Nobody will forget the typical look the a Victorinox knife. The design of my knife shall reinforce the retro look and the connection of the brand Victorinox and the swiss mountains.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

Done!

Have you used any third-party material? Even if you've modified or combined it, please know that in this project no stock is accepted. See "mandatory requirements" (in the Brief) for details.

I hereby guarantee that graphics etc I used are produced by myself. I own all copyright!

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