Deconstructed + motif reflecting the origins of Victorinox


A hand made '+' motif developed into a pattern symbolising that there is more... The design visually refers both to the Swiss flag '+' and to the functionality hidden inside by the removal of some of the interlocking top layer of '+' elements.

What is the story behind your design?

I started by making paper '+' elements and experimenting with the relationships between them. I enjoyed the bold, clean graphic aspect of the motif, but wanted to keep it hand-made. I scanned in a number of hand-cut '+' and digitally evolved the design from there - keeping the element of the human hand in - to reflect the way the knife is used. I called it Rupert - after the adventuring bear and the connection to the colour scheme.

Is there a connection between your design and the Victorinox brand?

The design contains layers of connections - from the '+' motif and the brand origins, to the maintaining of a handmade element within a quite geometric design. There is simplicity and complexity to both the knife, it's uses and the design and a visual illusion to it's layers.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.


Have you used any third-party material? Even if you've modified or combined it, please know that in this project no stock is accepted. See "mandatory requirements" (in the Brief) for details.

No - all work is my own.

Other entries in this project