xoxo has become a universal shorthand for hugs and kisses - this design takes the '+' motif turns it on it's side and plays with the resulting 'x' through adding an 'o'. Keeping the aesthetic very minimal, inspired by Bauhaus design, functionality and colour schemes. There is a tiny + pattern in the background with the contemporary 'xo' graphics on top.
What is the story behind your design?
The brand was clear on the design solutions not including illusions to violence, which got me thinking and a 'xo' is very much the antithesis of this. I have had a Swiss Army knife since I was 12 and it is one of my most useful possessions; I've fond memories of many times using it. I considered how to capture that visually and in a way that is more universal for all users? The play on the 'xo' shorthand kept a visual aesthetic that felt had the simple stylishness of the brand.
Is there a connection between your design and the Victorinox brand?
The '+' motif was the starting point and the brand values lead me to the 'ox' visual play.
Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.
Have you used any third-party material? Even if you've modified or combined it, please know that in this project no stock is accepted. See "mandatory requirements" (in the Brief) for details.
The art work is all mine.