A series spawned by experiments with interpreting the Victorinox logo, how it divides the knife and the idea of launching on a journey, into an adventure that lands you somewhere else, preferably safely. Because, more so than the jump, it's the landing that counts. 'Mais l'important n’est pas la chute, c’est l’atterrissage'
The idea was to make the logo more prominent this time, to have it point somewhere, between earth, sky (and water) to a kind of home (or a vacation hut) you land in/ you arrive at , wherever that might be. Because, as the tagline of a movie goes: it's not the jump that counts, but how you land afterwards. Also, the logo divides the 'canvas' in several parts, so this was an attempt to assign roles to these parts.
Please see above
romania
just the faded background to some of the presentation boards. none on the knife
