The Victorinox Swiss Army Knife
The Swiss Army Knife is one of Switzerland’s most iconic and famous products. Most people are familiar with the classic red design of the pocket knife known for its quality, functionality, innovation and iconic design, which bears the unmistakable Victorinox cross and shield. In 1884 Carl Elsener opened his first cutlery workshop in Ibach, Switzerland. The name Victorinox is an homage to his mother Victoria combined with the name of the product’s main material: stainless steel, also known as “Inox”. In 1891 Victorinox delivered their first major order of soldier’s knives to the Swiss Army. The Victorinox corporate film introduces you to the secrets of the successful Victorinox company and their famous Swiss Army Knife.
The Classic Limited Edition
Since 2010 Victorinox has been producing an annual limited edition of the small 58 mm Classic pocket knife. The Classic Limited Edition quickly became a sought-after item and impulse buy all over the world: either as a little present or a collector’s item.
Be part of the design and the decision-making process!
Five years ago the company decided to open up the design process for the annual Classic Limited Edition to all designers and Victorinox fans worldwide. Now is your chance again to:
- Submit your personal design proposal for the next Limited Edition
- Comment and vote on your favorite designs
A Victorinox jury will then pick a shortlist of ideas that will go into a global voting which will be announced on the Victorinox webpage, their social media channels as well as on jovoto. You and all other Victorinox fans will get the chance to decide which 10 designs will be produced in 2017 and available to purchase around the globe.
The annual limited edition of the classic pocket knife is a popular collector’s item and gift all around the world. The fresh and new designs of the Classic Limited Edition 2017 should again increase the impulse buys and strengthen the Victorinox brand and its reputation of being creative, functional and appealing.