Canada Goose
A minimalist design depicting the great Canada Goose


A lone line drawng of a Canada Goose with a small team of geese in flight on the back.

Which animal(s) did you choose as a visual and why?

I chose the Canada Goose because a group of geese in flight is actually called a team. The role of team leader rotates throughout a journey. This is not done as an act of aggression or to establish dominance, but rather to keep the team flying well, as the tip of the V is the most important and exhausting position to maintain. How Canadian is that!

What culture or region does the animal stand for?

see above

What story does your design tell?

My country prides itself as being a "cultural mosaic" rather than attempting to be a "melting pot." In our current climate, this ideal is ever important and much can be learned from the animal kingdom in this respect. The individual AND the collective. The singular AND the plural. I chose to place an individual standing goose on the front side and a team in flight on the back to depict this theme.

What style did you choose for your design and why?

The minimalist line work of First Nations artist Benjamin Chee Chee was chosen as the main sylistic inspiration for this design to honour his contribution to the art world and because I really like the idea that a clear suggestion of form is often more than enough.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.


Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

No third party material was used.

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