The knife contains known Swiss elements, such as the famous mountain "Matterhorn", the alpine flowers "Edelweiss", a St. Bernard with a barrel around his neck (rescue dog in the alpes) and Helvetia, the female national personification of Switzerland, holding a shield with the Swiss cross on it. (The Victorinox Logo actually very much reminds of the shield of Helvetia.)
Which animal(s) did you choose as a visual and why?
The St. Bernard dog, as this is an animal trained to rescue humans who got lost in the alpes, due to snow avalanches. The dog is featured next to a human (Helvetia), symbolizing the loyalty and friendship between these two species and also that they depend on each other.
What culture or region does the animal stand for?
What story does your design tell?
The knife symbolizes Switzerland as everything featured on it is Swiss. Furthermore it emanates friendliness, calmness, peace and safety. So it´s a perfect represenatation of the home country of Victorinox.
What style did you choose for your design and why?
The illustrations are made in Comic/Manga/Anime style, as this is liked by people of all ages and around the globe. Furthermore it gives it a soft and friendly atmosphere, so it doesn´t communicate violence, even though Helvetia carries a spear.
Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.
Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)
To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).
Hi! My name is Lynn and I live in Burgdorf, Switzerland. I created this special design for Victorinox because I think every Swiss patriot, every tourist, and every Victorinox fan across the globe would like to own a Helvetia edition! Furthermore this design features man´s most loyal friend standing right beside him, always being there for him.