The Journey


Sea turtle with a Victorinox logo shell.

Which animal(s) did you choose as a visual and why?

Sea turtles, because they are amazing animals. Sea turtles is a symbol of courage, patience, strength, and endurance.

What culture or region does the animal stand for?

Sea turtles can be found in all oceans in the world, except for the polar regions. But, Indonesia is a home of the biggest sea turtles conservation.

What story does your design tell?

Front: Sea turtle begin a journey exploring the ocean with confidence. Back: Ocean journey of sea turtle. The message: We should be like the sea turtle, strong and not afraid to face challenges in our life's journey.

What style did you choose for your design and why?

Cut out paper style.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.


Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)


To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Hey there! My name is Arief and I live in Malang, Indonesia. I work here as graphic designer since 2006. I created this design for Victorinox cause I think I have nice concept will be match with Victorinox product. I really love animals and design. I think that's will be great to combine them into Victorinox Swiss Army Knife. And I would be proud if my design is used in a special edition of Victorinox Swiss Army Knife :)