Hare - cut
Vector hare and landscape
1/8

Solution

The hare I chose has bigger ears than others of the same breed, dark brown/red shades, and my design tries to resume all these features in a colorful way and it also shows a little part of the sardinian stark vegetation.

Which animal(s) did you choose as a visual and why?

I chose "lepus capensis mediterraneus", known as well as "lepre sarda", and it's a breed that you can find only in Sardinia island. I chose it because the shape of an open Victorinox knife reminded me the hare ears. So i liked to play with that shape and I loved the idea to choose an animal that is part of the endemic fauna of my favourite region in Italy.

What culture or region does the animal stand for?

Sardinia - Italy

What story does your design tell?

My design speaks about the versatility of the shapes, the fact that nature and objects can be combined in a funny and pleasant way; colors are light and strong at the same time: in order to capture a customer's eye, this method is one of the most efficient, I think.

What style did you choose for your design and why?

I chose vector design, cause I think it's the best solution to show tiny elements. I wanted to give low poly style something more expressive and powerful so, for the hare, I made all the triangles with a gradient, to highlight it towards the background.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

Italy

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

No, I didn't.

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Hi everyone! My name is Ilaria and I'm a junior graphic designer. I like to play with shapes and find smart graphic solutions, so working for Victorinox has been a great challenge for me! I like vector design, photo manipulation and I'm discovering the 3d modeling. I love to find new techniques and play with them to improve my skills.

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