The knife features Edelweiss flowers, known as the Swiss national flower and as queen of the alpines, and it shows the famous Swiss Mountain "Matterhorn", along with some Marmots, which are cute little animals living in the alpes. So the design represents the home country of Victorinox and it´s Original Swiss Army Knife.
Your Swiss Army Knife 2017
Which animal(s) did you choose as a visual and why?
Marmots, because they live in the alpes and are usually associated as Swiss national animals, but they are also home in other regions of the world.
What culture or region does the animal stand for?
What story does your design tell?
Cute marmots are watching the mountains. On the backside the view shows the Matterhorn, on the front side it is the Victorinox logo.
What style did you choose for your design and why?
Comic/Manga/Anime style, as this liked by people of all ages and in many cultures.
Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.
Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)
To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).
Hi! My name is Lynn and I live in Burgdorf, Switzerland. I created this specific design for Victorinox to represent it´s home country by featuring cute marmots, the famous Matterhorn, as well as Edelweiss flowers. So it´s very Swiss, don´t you think?