MiMou Whale
MiMou = Minimalist ice Mountains

Visual solution

Which animal(s) did you choose as a visual and why?

I chose a minimalist whale to show the impact of humans on their natural habitat.

What culture or region does the animal stand for?

It is a sperm whale from Antarctica.

What story does your design tell?

The minimalist ice mountains are shown in shades of RED to raise awareness about the harmful effects global warming can have on animals living in glacial areas. red->heat->melting. So the shape of the whale interferes with the red triangles is a metaphor of global warming interfering with the habitat of arctic animals. The irony is that whale faeces are absorbing the carbon we humans are pumping into the atmosphere.

What style did you choose for your design and why?

Considering the dimensions of the knife, a minimalist design can have a bigger impact on such a small and handy tool.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

I'm from Romania but my design has a global background, not a regional one.

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

No, no third-party material.

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Romanian architecture student.

Other entries in this project