The Butterfly Effect


the idea behind my design is to create an animal just by using the shapes of the victorinox logo. i fragmanted it and composed in another way to create a butterfly. why a butterfly? as a hint to the butterfly effect in chaos theory: a concept that small causes can have large effects.

Which animal(s) did you choose as a visual and why?

butterfly (see above)

What culture or region does the animal stand for?

in this case: universal

What story does your design tell?

please have a look at "description"

What style did you choose for your design and why?


Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.


Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)


To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).


Other entries in this project