Shark swimming in the ocean and bitten surfboard

Visual solution

Which animal(s) did you choose as a visual and why?

I chose a shark because I live on the east coast of USA and sharks have been getting very popular over the last years. They started to get more and more because of the high seal population and now they're one of the top animals that represent the area.

What culture or region does the animal stand for?

I live by the Atlantic ocean and this animal stands for the surf culture that takes a very large place here.

What story does your design tell?

Shark Attack! :O

What style did you choose for your design and why?

I tried to keep the desing clean and simple in ocean blue colors.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

I live by the Ocean and the sharks are part of the local environment.

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)


To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Hi! My name is Yanina. I'm from Bulgaria and live in USA. I work as a graphic designer since 2008. I tried to create a design for Victorinox that is cool, simple nad clean. I chose a shark because I live by the ocean and they are are part of the local environment.

Other entries in this project