German Sheperd - the multifunctional companion
Like the knife the German Sheperd helps the people in many different ways. (professional and family)
1/8

Solution

The German Sheperd is used for a lot of tasks in Germany (for Police, Life Guarding, keeping sheeps or in military). He is very talented and like to be educated. Also he is an good family member too in private usage. Therefore the both sides of the knife stands for this two aspects of the dog. One side shows the professional way of the dog - the other side of the knife represents the dog in leisure time with casual fitting/clothing.

Which animal(s) did you choose as a visual and why?

The German Sheperd is a very talented dog from Germany. He has a lot of skills and therefore he is used for a lot of tasks by humans. I think he is an good representative of Germany and in the same way he symbolizes the multitasking character of the knife too.

What culture or region does the animal stand for?

The German Sheperd is an old traditional breeded dog from Germany. He is used for many professional tasks (police, life guard,…) and also he is an good family member with social power.

What story does your design tell?

The Print design shows the German Sheperd in an human like portrait style. The fitting shows an professional jacket (maybe from an police man). This side stands for the professional part of this dog. The other side shows the same Dog in leisure dress - like an party animal. So the knifes shows the both sides of the German Shepard as same as the both sides of German culture - hard working and hard celebration.

What style did you choose for your design and why?

My illustration based on self made vector graphics. The straight and abstract style stands also for the german design character.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

I'm from Germany.

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

I created all graphics by myself

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Sebastian Schmidt (Graphic Designer)

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