Amazon birds I
Macaw (Aro macao)
1/8

Solution

The Amazon rainforest, also known in English as Amazonia or the Amazon Jungle, is a moist broadleaf forest that covers most of the Amazon basin of South America. This tropical forest in the Americas is consistently more species-rich than the wet forests in Africa and Asia. Amazonia have unparalleled biodiversity, constituted by the largest collection of living plants and animals in the world. As artists and designers, we find in this jungle a lot of inspirations, a symphony of shapes and colors in the geography, the animals, the plants, the flowers... for this reason I decided to develop a series of illustrations called "Amazon birds", in which I represent three emblematic Amazonian birds.

Which animal(s) did you choose as a visual and why?

I choose the Guacamaya or Macaw, because they are some of the most distinguished birds of the rainforest, famous for their bright colors. Their red, yellow, green, and blue feathers seem bold and eye-catching to us, but the plumage actually blends in well with the green leaves, red and yellow fruits, and bluish shadows of the rainforest. This bird has the incredible skill of imitating almost any sound, including the human speech. That's really awesome, isn't?

What culture or region does the animal stand for?

South American culture (rainforest regions).

What story does your design tell?

This is about a small flock... The Macaws spend a lot of time interacting with their flock between the trees. They are social creatures, very intelligent, Macaws are able to implement tools and play with interesting objects they find, moving them with their feet, testing them with their tongues, and tossing them around.

What style did you choose for your design and why?

The particular graphic style of this work was inspired by the captivating and colorful "Molas", beautiful textile art manifestation of the Kuna Yala people in the Central American Caribbean. Through it they represent the animals and plants surrounding them, full of colors and symbology. In this case I did my own "mini Molas" of southernmost birds, near where I am living.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

Mérida - Venezuela

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

Everything is 100% my own creation.

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Hi! I'm Gus, a 35 years old male living in Mérida-Venezuela. I work here as designer since the early 2000s. I created series of designs for Victorinox, cause I have an emotional relation with the brand. Like a true nature lover, I always have my Victorinox accompanying me in my trips into the mountains or jungles of this side of the world since I was a child. These designs are representation of colorful memories, looking for a modern touch with strong palettes and simple, harmonious shapes.

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