Closer to the moon
Fellow mice trying to get closer to the moon on a beautiful night


Fellow mice trying to get closer to the moon on a beautiful night

Which animal(s) did you choose as a visual and why?

I have chosen mice - often hated by people in real world, they are always remembered as cute characters in fantasy. Story tellers and cartoon makers have found great characters in mice: they seemed to have everything they needed to make people smile: tail, whiskers, ears, nose, paws, crunching sounds, fear, daring and so on. I for myself have found great pleasure in using them to convey a simple message (and of course they have a recognizable shape when printed small:)

What culture or region does the animal stand for?

the mice are universal :) well, almost.

What story does your design tell?

Well, some may think of Romeo and Juliet and they couldn't be wrong, some might think of fellowship and help and these couldn't be wrong either. I wanted to make the knife look good when seen in the distance - I hope the two contrasting colors and the curvy ladder together with the other tiny elements of the design make up an attractive cover. Again, I wanted the viewer to discover a story when watching closer. The story of the two mice trying to get the moon - or to the cheese?:)

What style did you choose for your design and why?

The design is simple, flat - I love flat design(as I mainly do logo design) - two colors only. I wanted it to sparkle and to tell the story even if it is printed on such a small item. A beautiful thing to keep in your hand, watch and smile.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.


Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)


To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Hi, I am Codruta and I am from Romania. I have been a logo designer for almost three years. This is my first design posted on Jovoto and I hope so much it will win. I love Victorinox contests and I dream that one day I would receive a knife with my design printed on it. That would be so awesome!!!

Other entries in this project