Visual solution

Which animal(s) did you choose as a visual and why?

Dragonfly: To the Japanese, the dragonfly symbolizes summer and autumn and is admired and respected all over, so much so that the Samurai use it as a symbol of power, agility and best of all, victory. In China, people associate the dragonfly with prosperity, harmony and as a good luck charm. Amongst Native Americans, it is a sign of happiness, speed and purity. Purity because the dragonfly eats from the wind itself.

What culture or region does the animal stand for?

In many regions the dragonfly is considered to be an agent of change and presumably symbolic of a sense of self realization. Self realization from how the dragonfly uses its power to control its movements and so elegantly. And change and evolution is all about the dragonfly’s ability to fly and the way it can be comfortable on water, land as well as the air.

What story does your design tell?

The beauty of the fee soul

What style did you choose for your design and why?

I chose this design to be artistic and colorful as a symbol of freedom and beauty.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

Bulgaria / USA

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)


To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

"Hi! My name is Yanina :) I'm from Bulgaria and live in USA. I work as a graphic designer since 2008. I tried to create a design for Victorinox that is artistic and colorful. I chose a draginfly because they are symbol of freedom, purity and elegance."

Other entries in this project

White Stork