Auerhahn
The Design is dedicated to the western capercaillie (Auerhahn), which is found across Europe.
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Solution

The design is inspired by the oldest form of embroidery – cross-stitch, which can be found all over the world but especially in Central Europe. Traditionally, cross-stitch was used to embellish items (tablecloths, traditional-style costumes, doilies etc.)

This design is also dedicated to the western capercaillie, cause people in Europe have been fascinated by this bird for centuries. It has been a fine hunting trophy for aristocrats. In the famous films starring Romy Schneider as young Empress Sissi she goes hunting with her father for a male western capercaillie. She manages to scare away the bird, which is a metaphor for the changes cause of growing to a woman (as a younger girl, this fine hunting trophy would have been really exciting for her) but now she emphasise with this bird.

Which animal(s) did you choose as a visual and why?

The western capercaillie (Auerhahn) is a large European woodland grouse, having a black plumage and fan-shaped tail in the male. In central Europe the hunting of capercaillie was mainly reserved for aristocrats interested in collecting trophies. Due to its size and displaying behaviour (this spectacular bird is renowned for its mating display), people have been fascinated by this bird for centuries.

What culture or region does the animal stand for?

Central Europe

What story does your design tell?

Collecting this piece of this swiss army knife is like the fine trophy of an Auerhahn

What style did you choose for your design and why?

This design is inspired by/dedicated to cross-stitch embroidery cause of the long tradition in central Europe

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

see above

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

nope

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Hi, there. I'm an Austrian based designer/illustrator/non-dog-dog-owner/artist... I work/design/illustrate here since I started breathing. I created this design for Victorinox. It's dedicated to the western capercaillie, which is a fascinating bird.

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