Dream and believe


Polar bears are one of the endangered animal due to global warming. The lost of the sea ice habitat due to global warming lead to a serious threat to their livelihoods. The story in this illustration inspired by this situation. Arctic which no longer comfortable to live in, make a bear dreaming to find a new place to live. He had heard from his mother that there was a beautiful place far away in the sky. He is trying to climbing up the sky to find a beautiful place which ever said by his mother. He believes that dream place would be found. Someday. This is very great to campaign of stoping global warming :)

Which animal(s) did you choose as a visual and why?

Polar bear. I really love polar bear. Polar bear is a symbol of wisdom, power, strength, survival, endurance, adaptability, and independence. Also they are called as the iconic symbol of a melting Arctic.

What culture or region does the animal stand for?


What story does your design tell?

Front: Bear mother said to her cub that there is a beautiful place far away in the sky. Back: A Little bear who has grown up trying to climb the sky to find a beautiful place which ever said by his mother.

What style did you choose for your design and why?

Simple design.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

I have filled out my country of origin.

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)


To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Hey there! My name is Arief and I live in Malang, Indonesia. I work here as graphic designer since 2006. I created this design for Victorinox cause I think I have nice concept will be match with Victorinox product. I really love animals and design. I think that's will be great to combine them into Victorinox Swiss Army Knife. And I would be proud if my design is used in a special edition of Victorinox Swiss Army Knife :)

Other entries in this project