Bear with Me
The main concept of this project is to present the 7 continents through a representative animal.

Visual solution

Which animal(s) did you choose as a visual and why?

Here we chose to represent brown bear which I considered to be the most representative animals for Europe. Although a representative for the entire northern hemisphere, in Europe, the population of brown bears has decreased quite a lot in the last century and that's why I tried to promote through this idea to protect brown bears.

What culture or region does the animal stand for?

At the same time the bear is an animal very often meet in folklore and traditions of all them countries of Europe.

What story does your design tell?

My concept wants to tell a simple story, that only through promotions and protect the following generations in its own habitat, we perpetuate an endangered specie.

What style did you choose for your design and why?

Graphical representation through color stains was the best choice for this project.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

Romainia has the largest population of Brown uriis currently on the territory of Europe.

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

No third-party materials were used.

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

I am always ready to face challenges. I believe in the values of Victorinox. I hope I can rise to the level of this competition and to offer all my best.

Other entries in this project