A dangerous shark, beware!


Beware, there's a hungry shark swimming towards you!

Which animal(s) did you choose as a visual and why?

The shark

What culture or region does the animal stand for?

In the western culture, the shark itself is a symbol of danger and has many negative associations, including; an insatiable hunger, greed, hostility, deceit and a predatory nature. In other cultures attitudes towards sharks are very different. In aboriginal societies the shark is deeply respected and tends to symbolize power, strength and nobility. To native Hawaiians it is also a symbol of all consuming love. Sharks are generally revered in aboriginal cultures; they are considered to be Godly.

What story does your design tell?

A story about a hungry shark in the deep blue seas.

What style did you choose for your design and why?

I used a simple style with clean lines and full colors.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

I am from Romania

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

No third party materials, only inspiration from several images and graphics.

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

I am a designer / visual artist from Romania.

Other entries in this project