I present to you the King of animals, the Lion
Your Swiss Army Knife 2017
Which animal(s) did you choose as a visual and why?
I chose to represent the lion. because it is a beautiful animal and noble.
What culture or region does the animal stand for?
For humanity, the lion has been an icon for thousands of years, appearing in cultures across Asia, Africa and Europe. Despite the fact that this cat is known for attacks on humans, it has always enjoyed a positive portrayal in various cultures as a strong but a noble beast.
What story does your design tell?
It tells the story of the lion, and the fact that all other creatures of the earth fear him like they fear fire.
What style did you choose for your design and why?
I used a simple and clear design, with visible lines with cutting edges, with bright red orange and yellow colors.
Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.
I am from Romania
Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)
No, I haven't used any third party material, I used many images and graphics as inspiration for my design.
To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).
I am a designer / visual artist from Romania.