The urban pelican
urban pelican with coffee cup and newspaper


I have presented a personified pelican with colorful glasses, newspaper and coffee cup.

Which animal(s) did you choose as a visual and why?

The grey pelican.

What culture or region does the animal stand for?

Romania but not only.

What story does your design tell?

My design tells the story of a morning pelican with urban habits: the necessity of coffee aroma in the morning, the fashionable holding of a paper at the back, the colorful glasses(maybe his sight is good but the glasses are in fashion:). My pelican is a serious pretender for the start of the day.

What style did you choose for your design and why?

This design is quite straight forward - I wanted the viewer to feel familiarity with the pelican. In love with nature but also with our urban habits, we love to see in our mind urban and nature coming together...maybe that's what I have tried to present in this design.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.


Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)


To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Hi, I am Codruta and I am from Romania. I have been a logo designer for almost three years. This is my third design posted on Jovoto and I hope so much it will win. I love Victorinox contests and I dream that one day I would receive a knife with my design printed on it. That would be so awesome!!!

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