Balam a mayan language name for jaguar a quick, agil and powerful animal well adapted for the jungle


Since the pre-colombian mesoamerican societies the jaguar also was associated with warriors and hunters with the ability to cross between worlds.

Which animal(s) did you choose as a visual and why?

The jaguar as a feline anthropomorphic , because it is said that those who excelled in hunting and warfare often adorned themselves with jaguar pelts, teeth, or claws were "regarded as possessing feline souls"

What culture or region does the animal stand for?

Mesoamerican cultures

What story does your design tell?

Talks about the feline soul we all have. It´s just about to have the tools to survive as real warriors.

What style did you choose for your design and why?

Hand made with markers, because I can transmit my real feelings by the pulse of my hand.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.


Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

No I didn´t used any third-party material

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

"Hi! I am Karen Obregón I am 28 and I live in México, León,I work here as a designer since this year. I created this design for Victorinox cause I think the jaguar is an animal that show us since our ancestors about abilities we need to learn to survive in our environment transmitting all this knowledge by using the palette of the jungle"

Other entries in this project