Vipera Berus
I wanted to show the crossed viper - a protected animal in germany - which slides around the knife.
1/8

Solution

The crossed viper is the only poisonous snake in germany and its x- or v-shaped marking at the back of its head suits exeptionally perfekt in combination with the Victorinox logo.

Which animal(s) did you choose as a visual and why?

Because of that the crossed vyper is standing on the red list of the critically endangered animals in germany, it was my pleasure to image this (for the humans absolutely non-dangerous) snake. With this design I just wanted to reveal that this snake is harmless for humankind and to reinforce a positive standing in relation to this snake.

What culture or region does the animal stand for?

Germany / Europe

What story does your design tell?

The crossed vyper appears in many different colours an markings. Because of this fact I think it's an "allrounder" or "multifaceted" snake like the Victorinox knife with its many funktions and designs.

What style did you choose for your design and why?

The style is 3-dimensional to point out that this shy snake is still existing, not a legend and still not dead. Significant for this generic group is the pretty zig-zag marking on the back which is more focussed while using this style.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

All done.

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

All materials are pure fiction and handmade.

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Hi! This is SQUIRREL GRAPHICS from Münster, Germany. We are a design agency with a team of graphic specialists and we thought this could be a very nice pitch as product and packaging design is our main work. On this knife you can see the crossed viper - a protected animal in germany - which slides around the knife. The crossed viper is the only poisonous snake in germany and its x- or v-shaped marking at the back of its head suits exeptionally perfekt in combination with the Victorinox logo.

Other entries in this project