Your Swiss Army Knife 2017

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the gatherer
Squirrel gathering forest "items".
1/8

Solution

I wanted to make a beautiful pattern out of acorns, oak leaves, fir tree, mushrooms and squirrels. I have decided to limit myself to these:) the forest is big and beautiful but I have tried to limit the things that could go together with a squirrel. And then the idea came for the next side to make a pattern that is not so much only a pattern but could be seen also as a pantry where the squirrel comes, hits the light and gathers things from the forest on the shelves like lines. The viewer has the liberty to see it as a pattern or to check the pantry as the light is on:)

Which animal(s) did you choose as a visual and why?

squirrel - I love squirrels, they are funny and cute and I remember them firstly from Disney's cartoons.

What culture or region does the animal stand for?

Romania but not only.

What story does your design tell?

This design is mostly esthetic, does not necessarily tell a story - but even in the pattern, the "story-chasers" can detect that the squirrel has in fact gathered things for its pantry.

What style did you choose for your design and why?

Mostly geometric shapes - I wanted to make the viewer see a beautiful pattern by mixing up patches of color of different shape. The viewer is challenged in the pattern by not having the habitual symmetry that we find in patterns.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

Romania

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

no

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Hi, I am Codruta and I am from Romania. I have been a logo designer for almost three years. This is my fourth design posted on Jovoto and I hope so much it will win. I love Victorinox contests and I dream that one day I would receive a knife with my design printed on it. That would be so awesome!!!

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