The Jaguar is known for being more a nocturnal animal which prefers to hunt in the dark. That's where my idea comes from. The front part shows the majestic Jaguar in a hunting position, ready to attack, in the darkness. The back shows a pattern with the jaguar in action.
Which animal(s) did you choose as a visual and why?
I choose the Jaguar because his majestic look and connection with my culture. It is also an endangered specie as a result of habitat destruction, hunting and persecution. So this is my way to contribute to conserve them.
What culture or region does the animal stand for?
The Jaguar has been a representative of Mexico since prehispanic times. In the Maya civilization, for example, it was seen as a symbol of royalty and military power, and also like a God. It is found in South America too.
What story does your design tell?
My design tells the story of a solitary hunter that stalks silently and patiently, to then strike with lightning speed. With his excelent night vision and power, it is the perfect Dark Knight.
What style did you choose for your design and why?
I wanted to make it simple but elegant. I used flat design with high contrast colors, to resemble the power and greatness that is being attached to this feline.
Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.
Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)
To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).
Hi everyone! I'm a graphic designer from Guanajuato, México. My Dad and I have been fans of this knives for long time, so I create this design with an iconic animal in Mexican culture.