Our vision is to create a Swiss knife that is not only helpful when needed, but also has a pretty factor: it glows in the dark! Having a glow in the dark coating, the knife- obviously- glows in the dark, making it easier for you to find it in any backpack, hand-bag or hidden pocket.
Which animal(s) did you choose as a visual and why?
We chose the firefly as a visual. The fireflies are known in the Romanian culture and legends as guides, helping travellers to find their way out of the forest.
What culture or region does the animal stand for?
The fireflies are rooted in the Romanian culture.
What story does your design tell?
Our vision was to enhance the usability of a normal Swiss knife giving it another function, that of a night light, making it easy for any user to find the knife at any time of the day. In the Romanian culture fireflies are known as heavenly guides that help any traveler find his way out of the forest at night. It is known that fireflies usually appear around the summer solstice and light the night till dawn.
What style did you choose for your design and why?
To best describe our idea we chose a particular starry night, when the fireflies become the link between the ground and the sky. The illustration itself is a digital hand drawing.
Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.
Yes we have filled out the country of origin,.
Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)
No we have not used any third-party materials.
To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).
Bre. is a Romanian brand that is driven by reinterpreting the Romanian beauty through an original tradition-inspired design for a contemporary/urban public.