I chose fishes swimming in a swarm. I think, it is fascinating how such a sum of individuals is able to move exact and coordinated in dynamic, beautiful patterns.
Which animal(s) did you choose as a visual and why?
What culture or region does the animal stand for?
A swarm stands for the strength of many, its a sign of cooperation and togetherness.
What story does your design tell?
It combines the pattern a swarm creates with the shape and the logo of the Victorinox Knife. At first sight its a pattern, at second one recognizes the single fishes creating the structure with the Victorinox Logo in the center.
What style did you choose for your design and why?
I drew a fish and worked on the pattern in different graphic programms. In this case I wanted to work with the existing color range of the Victorinox knifes cases and design a monochrome pattern to be printed directly on one of those tones.
Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.
Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)
To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).
I‘m Karen Olze, a designer from Berlin working in the field of graphic and product design since 2004. I like projects, where graphic and product meet - so it was a great pleasure to work on the Victorinox knife.