Quetzalli
The upstanding feather bird.
1/8

Visual solution

Which animal(s) did you choose as a visual and why?

Quetzal

What culture or region does the animal stand for?

Mexico & Central America.

What story does your design tell?

The Quetzal is the bird of the most colorful and longest tail in the region. I wanted to play with the tail itself by being the main focus on both sides of the design. I also added some elements like flowers, since it's the bird's natural environment, but at the same time this 'flowers' and 'feathers' are inspired on the "bordados" of native art-crafts cultures of the region, so the design tells more not only of the bird, but of the traditional art of the people of the place too.

What style did you choose for your design and why?

Colorful style. I feel color is a perfect reflection for this specific animal, it's the quetzal's symbol.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

I'm studying in Canada for the last couple of years (that's why it says Canada in my profile, they need my actual address), but I'm Mexican by Nationality.

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

No.

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Hello! I am Jimena. I'm a Mexican. I've been working as a designer/illustrator for about 8 years now. I created this design for Victorinox cause I think my style will benefit and give something productive to this Victorinox product. I combine color & traditional patterns from Mexico and Latin America. I wanted to create something that mixes the culture and the environment from where I am, bring colorful designs (very representative from our culture) and make it appealing to the audience

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