Octopus Knife
A fun and tangled octopus to accompany you through your journey!


The idea consists of implementing a fun drawing of an octopus on a swiss knife, together with assimilating it to the swiss knife's multitask capabilities, just like an octopus has. Moreover, it is a good opportunity of raising awareness about octopuses and sea creatures being endangered because of polluted oceans.

Which animal(s) did you choose as a visual and why?


What culture or region does the animal stand for?

The octopus can be found world wide near coral reefs and has an incredible capacity of camouflaging and squeezing through small spaces.

What story does your design tell?

The octopus is a machine full of wonders and multitask capabilities, able to adapt to many conditions, just like the victorynox swiss army knife.

What style did you choose for your design and why?

I chose a minimalistic flat design style for the animal to have a simple, expresive and fun look.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

I'm from Romania and lived in Israel in my early childhood, time in which I saw an octopus on the sea shore for the first time. The way it adapted to look similar to the sand and how agile it was amazed me and now saddens me because of it being an endangered animal because of polluted oceans and disappearing coral reefs.

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

I haven't used any third-party material.

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

My name is Tomer and I'm from Romania. I chose to participate in the swiss army design for 2017 competition because it represents not only a great opportunity to be part of an exciting project, but also an occasion to raise awareness about animals and their beauty. The octopus is a very smart, adaptive sea creature, capable of multitasking, just like a pocket swiss knife!

Other entries in this project