Honey Bee
The diligent bee should get her own knife to do all her important work!


I would like to dedicate my Victorinox knife to the diligent bees. The extinction of the bee hives is an actual and sad theme. It affects people in Switzerland and as well people all over the world. My grandfather was a beekeeper, probably the welfare of the bees is therefore a big matter of my heart.

Which animal(s) did you choose as a visual and why?

The bee, because they are probably the most important animals in the world. If they become extinct, the whole ecosystem would get in trouble.

What culture or region does the animal stand for?

The bees lives not only in my homeland (Switzerland) – they lives nearly all over the world.

What story does your design tell?

My design tells the story about the diligent bee. After her flight through flower fields, meadows and woods the bee conscientious places the nectar into the honeycomb.

What style did you choose for your design and why?

I mixed up different tools to get this result.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

Switzerland – Canton Schwyz

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)


To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Hi, my name is Martina and I life in the middle of Switzerland only about 10km away from the Victorinox factory – I would be so happy and proud if my design get the change to be sold on the Victorinox knife all over the world. My big hobby is to create drawings, cards and logo designs on my computer – even if I’m not a specialist.

Other entries in this project

The Lion
Graffiti Rat