What, Where, Why
Curiosity, doubt, peculiarity and excellence are inseparable.


Ostrich is one of the fastest animals on the planet, while speed has always been one of the domains of excellence, just like Swiss quality is associated with supreme quality. Ostrich is a peculiar bird as only few creatures of its species cannot fly, which makes it special and unlike others similar to Swiss culture. Ostrich is knows for hiding its head in the sand, yet it is not a sign of fear, but curiosity and the desire to discover and understand everything around. While the new always comes with doubt.

Which animal(s) did you choose as a visual and why?

Ostrich is an unusual creature, different from the ones of its own species. The qualities and traits it is known for make it both outstanding and peculiar, curious and doubting, fearful and fearless.

What culture or region does the animal stand for?

Although Ostrich originates from Africa, it is known all over the world. That is why, it can be seen as an international creature and its character speaks to everyone.

What story does your design tell?

The design seeks to bring together peculiarity , excellence, curiosity and doubt, aspects that if put together can bring to the great, and the domains that everyone can understand and relate to.

What style did you choose for your design and why?

Simplistic design and monochrome colour palette was chose and all the complex is only a mixture of many simple parts.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.


Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)


To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Hi! I’m Bogdan. I’m from Vienna, I am not a designer, just an architecture student trying things out. I hope you enjoy my design, it’s supposed to make you think or not, I hope just looking at it is nice as well.

Other entries in this project

Poodle Dog