I try to use a mexican animal and commemorate it. And also is an important way to remember our animals, and appreciate the mexican wildlife.
Which animal(s) did you choose as a visual and why?
A choose a Mexican Axolotl because it is in danger of extinction and pollution of the waters in which live is killing them, It is a species of amphibian, so, I decided use it to commemorate an animal almost forgotten, also, I think is parto of our mexican culture, the town where I grew up, has the name of this animal, and now I put it on a special product like Victorinox.
What culture or region does the animal stand for?
The center of México.
What story does your design tell?
There is a really beautiful animal that we are forgotten, and it is part of Mexico and identity. And we need remember our animals, and take care of them.
What style did you choose for your design and why?
I use digital illustration, because we are learning about it in my university, and was a dynamic way to lear to use it.
Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.
I grew up near to México City, the town, where I was lived with my parents and where I spend all my childhood, has the name of this animal. The name of the town is "Santa María Ajoloapan" Santa María is because a Catolic religion and then "Ajoloapan" because the Mexican Axolotl. I never had the chance to see this animal, but, my grandma tell me about it, now is in danger of extinction. And you can see it on internet or just in special places to help their reproduction.
Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)
To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).
I am a student of graphic design in Pachuca, Hidalgo, México. I am in first semester, and this project was an amazing experience to involve me more in the world of graphic design. And also, an incredible opportunity to learn to use the graphic tools. Our teacher invited us to participate.