Chicken Alarm
Ukrainian families used to have their unique type of an alarm — a chicken.


We are accustomed to depict strong and big animals but we usually forget about the most helpful creatures of our household. These are chickens, hens, and cocks who wake us up every morning.

Which animal(s) did you choose as a visual and why?

I chose a chicken cuz its's a typical bird for our region.

What culture or region does the animal stand for?

The Western part of Ukraine is known to host the biggest amount of chickens in its hood.

What story does your design tell?

What was first — a chicken or an egg?

What style did you choose for your design and why?

Flat cartoon, smth like it.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.


Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

all mine

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

I've been working as a designers for more than 10 years but the question: "What came first — a chicken or an egg" drives off my mind.

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