Your Swiss Army Knife 2017

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Busy Bee
The idea is that the Victorinox Logo has a honeycomb-like shape.
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Solution

I framed the Victorinox Logo in a honeycomb, around that busy bees are flying.

Which animal(s) did you choose as a visual and why?

Busy bees, because they always have something to do. Like a swiss knife, they are very versatile.

What culture or region does the animal stand for?

Europe

What story does your design tell?

Bees are creating and designing there honeycomb, like that you can create and design with your swiss knife.

What style did you choose for your design and why?

Flat vector - in the tradition of swiss design from Adrien Frutiger to Josef Müller-Brockmann.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

Europe, Germany

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

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To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

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