Your Swiss Army Knife 2017

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Meister Lampe (Clever Rabbit)
In tales the rabbit is considered to be very clever, just like a swiss knife.
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Solution

"Meister Lampe" is the name of rabbits in old german tales. In these tales they are always very clever. Analogue to the front and back of the Swiss knife the rabbit is also shown with its front and back view. A characteristic for a rabbit is its hare tail. Here, it frames the opening in the lower part of the knife.

Which animal(s) did you choose as a visual and why?

The Rabbit. Its a symbol for cleverness and its also cute and harmless.

What culture or region does the animal stand for?

Germany. Old tales like Grimms Märchen.

What story does your design tell?

My design resembles tales about rabbits ("Meister Lampe"). Their cleverness and cuteness are absolutely positive attributes. When you are very smart, you act like a rabbit. And what comes in handy when you are smart? A swiss knife, which is a very clever, versatile and handy tool.

What style did you choose for your design and why?

Realistic yet designed and constructed - like a good fairy tale.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

Germany

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

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To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Hi I'am Björn and this is my "Animal of the World".

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