Chameleon is a miraculous animal which has a natural ability to change colors, adapting to any environment and fitting anywhere. We chose the image of a chameleon to represent the diversity and flexibility which in our opinion are the core of Victorinox knives.
Which animal(s) did you choose as a visual and why?
Chameleons come in a range of colors, and many species even have the ability to change colors. So we picked this animal as a metaphor for a multi-purpose and highly functional tool. The way a chameleon fits in any environment is exactly how multi-functional devices, so popular nowadays, fit in various situations of our every-day life.
What culture or region does the animal stand for?
Chameleons are originally from various regions of Africa. We also decided to use colorful, bright and saturated palette which is associated with the traditional art of this area.
What story does your design tell?
Chameleon changing colors to fit in practically everywhere is a metaphor to highlight the most practical feature of such iconic and classical multi-purpose device as a Swiss Army Knife.
What style did you choose for your design and why?
It's a digital illustration performed in flat style, which works better on smaller object as we can present simpler shapes and objects without adding too many details. It also works well with the colorful palette we chose.
Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.
Our studio is located in Ukraine, but we travel a lot, and are constantly inspired by the colors of vibes of the world around. Africa is the inspiration for this particular work, and we hope that you'll share our admiration with its colors and vibes.
Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)
Nope, all is original.
To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).
Hi, I am Valentyn, co-founder and art-director of graphic design department at Tubik Studio (Ukraine). Here's my vision of a Classic Limited Edition 2017 design, and the animal I picked is a chameleon. It can change colors and fits in perfectly everywhere - exactly as a multi-functional Victorinox knife.