The two penguins that hold the Victorinox logo can be seen as the face of one penguin. I used black and white to create a visually contrasting design and the only color in the design is the Victorinox logo. The forms of the penguins are stylized, so they suggest the elengance and beauty of the penguin.
Which animal(s) did you choose as a visual and why?
I choose the penguin and the story tries to rise awareness about the decreasing number of arctic animals due to global warming.
What culture or region does the animal stand for?
What story does your design tell?
When two are as one, the third is born! The logo can be seen as the egg that is hold by both parents. The back is the birth of the penguin and the love between mother and baby.
What style did you choose for your design and why?
Minimalist style to show the beauty and elegance of the penguins, without loading them with details.
Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.
Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)
No third party material is used. The drawing is 100% original
To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).
I am a young architect that is always ready to face challenges and I believe in the values of Victorinox. I hope to create a design that can rise to the level of the competition and to rise awareness about the decreasing number of arctic animals due to global warming.