The functionality of a Swiss Army Knife meets the whimsy of a baby sloth!
Your Swiss Army Knife 2017
Solution
Which animal(s) did you choose as a visual and why?
Everyone loves baby sloths! They make people happy. The Victorinox Swiss Army Knife is a wonderfully useful tool that brightens the user’s day, and we wanted to add to the experience with our cheerful illustration. With our sweet smiling sloth, the knife is fun to use and functions as an exciting conversation piece when closed.
What culture or region does the animal stand for?
Our inspiration for “Fuzzy Love” is one of our southern neighbors, the lush and biodiverse Central American country of Costa Rica.
What story does your design tell?
“Fuzzy Love” is slang for warm and tingly feelings, and our friendly baby sloth embraces the iconic Swiss Army Knife logo. He is bright and happy, and the reverse features floating hearts. The whole experience is positive and uplifting. We wanted the design to be relevant and follow international trends in 2017; both the sloth on the front and a Memphis design aesthetic on the back are hot right now.
What style did you choose for your design and why?
Because the Victorinox Swiss Army Knife is an impulse item, it is important that the design stands out on the shelf. Our simple, bold, eye-catching illustration features bright colors that are easy to see and identify. The cute, trendy sloth and hearts will open doors to a new, younger, female audience. Women are also more likely to purchase the knife as a gift.
Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.
Our studio is located in the beautiful San Francisco Bay area (United States).
Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)
No; we hand-drew everything.
To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).
Hi there! We are identical twins Wendy and Michelle Arbeit, and we run Lulet, a small surface pattern and textile design company based in the San Francisco Bay Area. Since 2013 we have designed for a variety of products including fabric, wallets, garden flags, and tech goods. Our passion is designing sweet, whimsical patterns that make people smile! You can check out more of our work at www.lulet.com and “Like us” at www.facebook.com/LuletDesign
© All rights reserved to: Lulet
