everybody try to grab an victorinox - so the octopus does.


VERSION1 side 1 – the octopus under water with air bubbles. The octopus looks upwards. side 2 shows the octopus with the victorinox-logo in his arms. the tentacles are whirling through the air and the octopus looks out of the water to the victorinox logo. VERSION2 – octopus has the logo in mouth and in his tentacles it has a lot of marine objects (Ship, wind wheel and light tower) to play with

Which animal(s) did you choose as a visual and why?

I choose an octopus because his arms have much power to play with.

What culture or region does the animal stand for?

represents the marine world.

What story does your design tell?

the old story of the deep sea monster is transferred to victorinox. The knife is catched by the octopus like the ships in old paintings.

What style did you choose for your design and why?

reduced shapes and colorful arragments

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.


Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

all idea and execution is mine

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

sebastian schmidt / graphic designer

Other entries in this project