The Idea is to make a fusion between the ladybird insect and the Victorinox penknife. It is good to have bright and visible colours, just being easy to spot. So the ladybird provides a good contrast and the same time in my country, this small bug represents luck and happiness.
Which animal(s) did you choose as a visual and why?
I have chosen the ladybird insect (lat. Coccinellidae). In Bulgaria there is a legend that says if you catch a ladybird and set it free, the flying direction of the bug shows where you will find your true love.
What culture or region does the animal stand for?
What story does your design tell?
Swiss Army Knife can bring you luck.
What style did you choose for your design and why?
Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.
Bulgaria, The Balkans
Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)
No I haven't used any Third Party-material
To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).
I just like design