Swiss Army Knife sharpness and its design preciseness complied and represents in its sharpness of the eagle eye and its preciseness.
Which animal(s) did you choose as a visual and why?
Eagles itself represents freedom, as well as the qualities strength, eyes sharpness and preciseness.
What culture or region does the animal stand for?
What story does your design tell?
At the end of the XIX century Eagle was a common bird in many districts of Ukraine. In the early twentieth century its population began to decline. I would like to remind people of bird uniqueness and ifs characteristics. Eagles are very strong, yet precise in their actions, with great freedom to fly.
What style did you choose for your design and why?
graphical representation / photoshop of personal photos
Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.
Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)
100% my work. Font used for the presentation 'Palatino Italian'
To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).
I am an architectural and product designer with Ukrainian origin, living in Germany. I work as a designer since 2007. New design of my creation for Victorinox represent the sharpness of the knife, the strength of the brand itself and icon Victorinox, and preciseness of the design of the Swiss Army Knife. Colors represent Swiss, its nature and its beauty. Ukrainian Eagles stands for all the great qualities of the knife and brand itself.